Fast and Curious: Five Key Features of Chinese Consumers
China’s 1.3 billion consumers have fueled the growth of B2C brands worldwide for decades. Across categories, they now account for a large chunk of multinationals’ global revenues: 41% for Volkswagen, 33% for cinema group Imax, and 20% for Apple and Adidas. But simply taking your brand to China is no guarantee for growth. The […]