Sennheiser China: Tuning Into Chinese Consumers

Sennheiser’s high-end headphones and microphones are coveted by audiophiles and discerning buyers around the world – and China is no exception. The German, family-owned company – whose global revenue now […]

Cracking China’s Retail Market: A Roadmap

Where to start when looking to enter a market as vast, fast-paced, and unique as China’s? Its complex regulations and distinct market conditions can be overwhelming even for experienced executives. […]

Retail in China: What Slowdown?

It might seem paradoxical that, while China’s slowing economy makes headlines, many of our international clients selling to China continue to experience and project double-digit growth. But several trends support […]