The halo effect

Alibaba.com’s IPO is casting the business-to-business market in a flattering new light Thanks to Alibaba.com, the once musty trade of operating a business-to-business (B2B) portal has suddenly become fashionable – a US$1.5 billion share offering can do that to an industry. But trendiness hasn’t yet caught up with the offices of Busytrade, one of several […]