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Rising Opportunities in China’s Lifestyle Industry
April 29, 2020 | 10:30 am - 12:00 pm
China’s digital landscape has experienced a rapid growth due to the Covid-19 out-break and the alignment between online and offline sales channels has become more crucial than ever. In this webinar, you will find out and understand omnichannel trends and its success factors.
This webinar is led by Rita Ma and Marshall Chen, our China strategy consulting experts based in Shanghai. They will walk you through the complexities of this topic and provide practical advice on how to embrace the opportunities and tackle the challenges.
Our brand-new market insights, as well as latest project case studies, will be revealed and analysed. It will cover multiple lifestyle industries such as fashion, sportswear, cosmetics, mother-baby and food & beverage.
The following topics will be covered during the webinar:
- Macro trends, consumer behaviour and its recent COVID-19 impact
- The omnichannel landscape in China: online, offline, and its synergies
- Case studies and best practices
- Critical Success Factors (CSF) and recommendations for international brands
- April 29, 2020
- 10:30 am - 12:00 pm