Navigating China’s Retail and E-Commerce Market

China’s retail market is on its way to becoming the largest in the world. The country’s 1.3 billion consumers have fuelled the growth of B2C brands worldwide for decades and now account for a large chunk of multinationals’ global revenues.

Today, the fast-growing middle class in China has an increased appetite for foreign premium products such as sporting goods, luxury clothing, electric vehicles and food. Thus, the market still offers great potential for foreign retailers.

But what are the key success factors to focus on when entering a market as vast and fast-paced as China’s? The retail landscape has become so saturated and complex that it’s more vital than ever for new entrants to go beyond a superficial understanding of the local market. In order to succeed, foreign companies need to master the finesse of both online and offline commerce.

In this seminar, Fiducia expert Rita Ma will outline how to navigate through the Chinese retail industry, efficiently structure your brand distribution in China, find reliable business partners and prepare for the world’s largest e-commerce market.

Speaker

Rita Ma, China Consulting Manger – Fiducia Management Consultants

Rita is the head of Fiducia’s China Consulting team and has 12 years of experience in providing local Chinese and multinational clients with cutting-edge market expertise and strategic advice for market entry and growth in the Chinese market. Her expertise ranges from in-dept market analysis, strategy formulation to complex project – and change management. She has extensive experience in various industries and B2B, B2C and B2B2C products. In her role, she has supported international clients in connecting with offline channel partners and reputable e-commerce marketplaces such as Alibaba.com and JD.com.

Before joining Fiducia, Rita worked for 8+ years at global consulting firm Accenture in Greater China and 2 years with Business Sweden in Shanghai, serving branded clients such as Huawei, Ping An Group, China Mobile, Alfa Laval and Husqvarna. Rita holds a Master of Arts from University of British Columbia in Canada, and a Bachelor of Arts from Fudan University in Shanghai. She speaks fluent Mandarin, Cantonese, and English, and is highly competent in dealing with clients in a cross-cultural working environment.

Fiducia Management Consultants have been helping clients to successfully establish business operations in Greater China for 37 years. With 4 teams located in Beijing, Shanghai, Shenzhen, and Hong Kong made up of over 120 multilingual employees, Fiducia combines international expertise and local know-how to provide China Consulting, Corporate Services, Finance & Accounting, Tax Advisory, Trade & Technology, and Executive Search.

This event is Strictly reserved to CCI FRANCE CHINE members