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Market Introduction Program for China
22nd January 2018 - 24th January 2018
| China National Convention Centre (CNCC) Grand Hotel
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China’s new consumer class – digital, wealthier, and more active than before – is opening up unparalleled growth opportunities in the sporting goods sector. Yet transferring a business from the West to Asia is not an easy task. The Market Introduction Program at ISPO Beijing answers the most important questions that all international companies interested in China might have.
Attend our three day seminar and boost your business in the Asian markets. January 22-24, 2018
- How can you make the jump to China flawlessly and successfully?
- What are the pitfalls?
- How do you find reliable contact and business partners?
As a precursor to the ISPO Beijing, the Market Introduction Program (MIP) for China will tackle these topics and more by drawing from the practical knowledge of industry experts. Using case studies and detailed market analyses, speakers will provide insights into current trends and actionable advice for successfully establishing or expanding a business in the region. Participants can expect an open dialogue and the opportunity to connect with local experts and potential partners.
Practical orientation of the Market Introduction Program
In addition to the theory, participants of the Market Introduction Program for China also have the opportunity to get to know potential distributors for the Chinese market directly at matchmaking events. During several session participants also have the exclusive chance to meet and connect with selected e-commerce, department store or shopping mall representatives to discuss possible business relationships.
The Market Introduction Program for China also includes a guided trade fair visit and the participation of the renowned Asia Pacific Snow Conference. During the retail tour in Beijing, there is the opportunity to gain a better understanding of the retail trade in China. Topics such as social media, name rights and e-commerce are also dealt with in detail in the four days.
Participation fees
- Overall package for ISPO Beijing exhibitors: 1,300 EUR*
- Overall package for non-exhibitors: 1,900 EUR*
*Any additional coworker from your company receives a 50% discount.
The overall package includes the following services:
- Evening Program, Networking Dinner (Jan 22, 2018)
- Market Introduction Seminar, 1-day (Jan 23, 2018)
- Get together & networking (Jan 23, 2018)
- Guided tour of ISPO Beijing (Jan 24, 2018)
- Guided retail tour (Jan 24, 2018)
- Free entrance to all forums and conferences during ISPO Beijing on January 24–27, 2018 (optional)
- Free access and usage of the ISPO VIP-Lounge for individual business meetings
- Meet and connect with hand selected Chinese e-commerce companies during ISPO Beijing (optional)
Please note: accommodation is not included in the package. Here you will find information about your travel, accommodation and visa.
January 22nd | Networking Dinner
Location: Yue (Chinese Restaurant)
Address in English:
2/F Sheraton Hotel
36 North Third Ring Road East
AnDingMen, Dongcheng Qu
Beijing, China
Address in Chinese:
北三环东路36号金隅喜来登酒店2楼(近安贞桥)
January 23rd | Full seminar day
The full day program on January 23, 2017 offers presentations bundling together the key facts about successful business in China.
AGENDA
09:00 Start of event
09:15 – 10:00 China’s Sports Market: Key Considerations, Corporate Set-Up, and S&D Channels
Christian Brauchle, Fiducia Management Consultants
10:00 – 10:45 Sport & Outdoor Business in China
Martin Kössler, Hugin Biz
10:45 – 11:00 Coffee Break
11:00 – 11:45 How Ingredient Brands Can Help Your Business in China
Jochen Lagemann, Primaloft
11:45 – 12:30 Key Legal Aspects to Doing Business in China
Koen Naber, R&P Lawyers
12:30 – 14:00 Lunch
14:15 – 15:00 Introduction to the Chinese Outdoor Market with a Focus on Retail
Matthias Preussel, LOWA Sportschuhe GmbH
15:00 – 15:45 Development Multi-Brand Sport Retail China
Robin Trebbe, Intersport
15:45 – 16:15 Q&A
SPEAKERS
Christian Brauchle, Consultant, Fiducia Management Consultants
Christian brings with him many years of China experience to our Beijing team, including a degree in East Asian Studies. Before joining Fiducia, he gained a wide range of expertise in strategy consulting for large German, Swiss and Austrian companies and organisations. In his new position, Christian represents Fiducia in the Chinese capital and offers professional advisory and outsourced services to international companies wanting to enter or expand in the Bohai region. He will grow Fiducia’s consulting services in North China, supporting clients from established and growing industries in the region, including automotive, chemicals, and medical technology.
Martin Kössler, Owner & CEO, Helping You Grow International Business AB
Martin Kössler has been the CEO of Helping You Grow International Business AB (HuginBiz) since 2004. Previously, he was Chairman of the Board at Bergans of Norway, General Secretary and Founder/Chairman at the Scandinavian Outdoor Group, International Sales Director for Haglöfs Scandinavia, and Key Account Manager at W.I. Gore & Associates. In 2008, Martin initiated and has since led the China Market Introduction Program. He has been engaged as a consultant for distribution projects and market launches in China since 2005, for numerous Scandinavian brands including Craft, Haglöfts, Thule, and others. Martin studied International Business Law at the University of Goethenburg in Sweden and the University of Mannheim in Germany.
Jochen Lagemann, Managing Director Europe & Asia, PrimaLoft GmbH
Jochen Lagemann has over 20 years of experience in the sport and retail industries. Since 2014, he has been Managing Director Europe & Asia for PrimaLoft Inc. and is based near Munich, Germany. Before joining PrimaLoft, Jochen worked at W.L. Gore & Associates as Sales and Marketing Consultant Consumer Fabrics, New Business Development Manager Consumer Products, and International Sales and Marketing Manager Consumer Products. He previously held positions as Trade Marketing Manager at Marc O’Polo, Sales Manager, Product Manager Sports at Netembassy, and Key Account Manager NIKE Equipment at NIKE Apparel. Jochen has a Masters degree in Sport Management from the University of Bayreuth in Germany.
Matthias Preussel, Sales Director Asia-Pacific, Lowa Sportschuhe GmbH
Matthias Preussel has over 14 years of work experience in China and has lived in China and Hong Kong for more than 7 years. Today, he is in charge of sales for the shoe brand LOWA in APAC. Previously he was the Head of Sales-Division Asia Pacific for the outdoor brand Mammut, where he set-up a subsidiary in China. He has also worked as the Head of International Sales at the team sports specialist uhlsport and oversaw the Asia business for the racket and winter sports specialist HEAD in Hong Kong. Matthias studied Business Administration and Chinese at the University of Applied Sciences in Ludwigshafen, speaks fluent Mandarin, and is very familiar with the business and cultural particularities of China.
Maarten Roos, The Founder and Managing Director, R&P China Lawyers
Maarten advises and represents Western companies with business interests in China, mainly relating to investment projects and corporate activities, commercial transactions, intellectual property rights protection and dispute resolution. He has worked on numerous complex transactions including M&A deals, corporate re-structuring and company liquidations, and frequently represents foreign clients in negotiations with Chinese business partners and government officials. Maarten is fluent in Chinese, and authored the book “Commercial Law: A Practical Guide”, which offers practical insights to Chinese law and practice for international companies that trade with or invest in China. Maarten has worked in this field for more than 15 years, and is the founder and managing director of R&P China Lawyers.
Robin Trebbe, Retail & Expansion Director, IIC-INTERSPORT International Corporation GmbH
Robin Trebbe has over 16 years of experience working in the retail industry. Currently, Robin is the Managing Director for INTERSPORT Asia Pacific. He has worked for the company since 2012 and was previously based in Hong Kong and Switzerland. Before working for INTERSPORT, Robin completed a traineeship and worked for the German department store Karstadt. Robin holds a Diploma of Business/Managerial Economics from the Bochum University of Applied Sciences. He speaks fluent German and English, conversational Spanish, and basic Chinese.
How to register for the Market Introduction Program
Registration for this year’s Market Introduction Program is now closed.
Please contact Jana Dawes for inquiries.
T: +852 2258 6618 E: jdawes@fiducia-china.com
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