Building a Market Driven Company in a B2B2C World

 

We are living in a B2B2C era. Brands must deal with two distinct stakeholders simultaneously – the distributor and the final customer. Companies today must adapt their marketing strategies to cater to the particular demands of both.

“Always start off with a clear, needs-based customer segmentation.”

CEIBS Professor and experienced branding consultant Michel Gutsatz stressed the importance of building a market-driven company in today’s B2B2C era, during our joint seminar with Fiducia’s Shanghai Team on March 9th.

The workshop tackled three questions:

• Do you have a needs-based customer segmentation?
• How well do you know your customers’ customers?
• Do you have a specific marketing strategy for each customer segment?

It was our pleasure to host all the attendees in the Fiducia office – thank you to everyone who took part!

 

 

Prof. Michel Gutsatz
Michel, MBA Director at KEDGE Business School, adjunct professor at CEIBS in Shanghai, and experienced consultant, combines academic expertise with hands on know-how regarding customer driven marketing in a B2B2C environment.

 

 

 

 

 

Marshall Chen
Marshall manages Fiducia’s China Consulting team and has extensive experience in market analysis and strategy formulation for multinational clients in various industries in China.