Rita Ma

Rita is the head of Fiducia’s China Consulting team and has 12 years of experience in providing local Chinese and multinational clients with cutting-edge market expertise and strategic advice for market entry and growth in the Chinese market. Her expertise ranges from in-dept market analysis, strategy formulation to complex project – and change management. She […]

Marshall Chen

As the head of Fiducia’s China Consulting Team, Marshall has 15 years’ experience in providing multinational clients with cutting-edge market intelligence and strategic advice to support their growth in the Chinese market. His expertise ranges from conducting in-depth market studies (market mapping, competitor benchmarking, cost-competitive analysis, demand analysis) to strategy formulation for market entry and […]