â€śAcquisition Target Analysis in Engineering Materialsâ€ť
To strengthen its position in the Chinese market, a leading global engineering materials manufacturer engaged Fiducia to identify and evaluate acquisition targets.Client Background
Two targets were well positioned to complement the clientâ€™s China set-up and showed sincere interest to sell. Fiducia developed individualised negotiation roadmaps and supported the process.Results
Based upon Fiduciaâ€™s findings, the client approached both recommended targets The target analysis and approach roadmaps helped to optimise the clientâ€™s LOI formulation and position negotiations. Additionally, the benchmarking results of leading competitors provided the client with valuable competitive intelligence and will flow into the positioning strategy for China.