The client asked for Fiduciaâ€™s assistance to expand the agricultural product buyers coverage from Hong Kong to Southern China.
The client is a consulate of South American country in Hong Kong, which cooperates with itâ€™s Ministry of Agriculture to organise trade missions to Hong Kong every year
Aiming to improve the value add for the trade mission participants the client planned to arrange more targeted meetings with decision makers of potential buyers from Hong Kong and Southern China
Fiducia was engaged to co-organise the event, primarily to search, identify and screen potential Hong Kong and Chinese participants
Develop a database of potential agricultural products buyers in Hong Kong and Southern China
Identify and invite potential decision makers of buyers and relevant institutions to attend the event
Arrange and provide active support to coordinate the event and facilitate the meetings
36 Chinese and Hong Kong companies attended the event and over 80 one-on-one meetings were arranged for 14 delegates of the clientâ€™s trade mission
In addition to the formal meetings, free networking sessions were held to stimulate also informal discussions
Representative buyers in Hong Kong and Southern China expressed genuine interest in sourcing agricultural products from the clientâ€™s country
Fiduciaâ€™s systematic assessment of potential meeting candidates guaranteed the quality of the individual meetings during the event.ResultsAll participants showed high level of satisfaction on the arrangement and quality of the meetings. The set-up enable them to directly initiate next steps.The client is currently planning another event for which Fiducia will organise a similar business match making event.