Fiducia Management Consultants joins forces with aquarius, an online digital marketing company, to offer a solution to medium-sized companies wanting to enter the Chinese e-commerce market. We christened this joint venture â€śAmplifyâ€ť, as it will provide maximum exposure for products to the online market in China. With a strong back end e-store management system that is fully managed, monitored and secure, Amplify offers the following services: brand marketing, supply chain management, customer service and user analytics.
Amplify will support you by brand marketing your product to the Chinese market, following a suitable strategy we will devise together with you, while you focus on your products and offering the best selection for Chinese consumers. We will take care of presenting and marketing these on the Tmall platform, from Chinese translation to small product videos, and even social media, like Weixin (Chinese WhatsApp) apps and games.
Supply Chain Management
Here is how it works: Amplify will manage the entire goods and operation flow for you. Are your goods overseas-produced? No problem, we will handle the import and customs clearance into China on our own license and store them in a bonded or non-bonded warehouse. The products will stay in your ownership until they are sold on Tmall. If your goods are made in China, we will manage communication and coordination, from the moment your products leave the factory until they are delivered to the buyer.
The Order Process and Customer Service
The customer will place an order online and pay using Alipay, Union Pay (Chinese credit card) or cash-on-delivery (COD). Once this order is received at the distribution centre, we immediately take over all necessary steps needed for fulfilment. The order will be picked and packed at the warehouse and a local courier will send the goods to your customer in China. We will provide after-sales support and take care of returns via our managed contact centres, ensuring a seamless customer service experience and maximum customer satisfaction.
Additionally, we will issue regular tracking reports on order volume, sales returns and customer feedback. Through our Direct User Communication (DUC) platform we can capture a full user analysis. We will manage the collection of payments from the customer and then remit sales proceeds after taxes and fees to you.
Are you ready for the Chinese market?
If you are considering tackling the Chinese online shopping market, we would like to offer you some practical advice before you take the plunge:
Is my product interesting to Chinese consumers?
Chinese consumers know what is produced in their own country and exported worldwide and are reluctant to buy products obviously â€śMade in Chinaâ€ť. A product which is foreign produced, has foreign design work, or carries a foreign brand name is appealing to Chinese shoppers because they can leverage their social status with it. Moreover, Chinese consumers rely more heavily on social media, friendsâ€™ recommendations and word-of-mouth for their buying decisions. Therefore, it is of utmost importance that you offer a solid product and build a credible brand.
How do I raise brand awareness in China?
Foreign brands are very popular in China, which is known to be a highly brand driven society. Some companies may have an average reputation in their home country, but have achieved a luxury brand name status in China. You will have to rethink which segment your product is most suitably branded towards in China.
How can I test the China e-commerce market?
The key word is reach. You must familiarize yourself with what is out there. Platforms like Tmall give you the framework to achieve this reach and raise brand awareness to prospective buyers.
How can I introduce my product?
Having a strong local partner on the ground to take over the import and marketing of your product is crucial. Constantly changing market trends, complex market knowledge and cultural differences make the Chinese market extremely challenging to understand.
A local partner with an import license and warehouse capabilities can support you by opening the door to China. Aquarius, focusing on the â€śeâ€ť of e-commerce, coupled with Fiducia, with over 30 years of operational fulfilment experience, make a perfect team to introduce your product and brand into the Chinese market.
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