Fiducia is independently owned and managed by the Kracht family, and was among the first consulting businesses established in Greater China. The preservation of a family-based management and ownership are pivotal to the success of the company. In this article, Fiduciaâ€™s Chairman JĂĽrgen Kracht recounts Fiduciaâ€™s almost 35 year long history and its development from humble beginnings to its firm stance today â€“ over 120 employees in four strategically located offices in Greater China.
Mr. Kracht, how did your time in China and Hong Kong begin?
I got my first taste of the â€śrealâ€ť China in 1972. Back in those days, entry into the country was only possible from either Russia or Hong Kong. From Hong Kong one crossed the border by walking over a footbridge in the town of Lo Wu, located in the northern part. Beyond that, it was a different world. Customs and visa formalities were a headache and communication between China and overseas companies was equally nightmarish, since calls and telex messages could only be made via Hong Kong. Nowadays this is all much easier. The train connection between Hong Kong and Guangzhou takes only about three hours and fortunately excludes the tedious border regulations from the early days.
Can you tell us a bit about the beginnings of Fiducia Management Consultants?
Having lived in Hong Kong since 1971, my knowledge of the market here and in China is extensive. Due to the increasing foreign interest in the region that developed during these early days, along with my wife Cynthia, I foresaw the need for consulting and corporate services and so we launched Fiducia on June 18th, 1982. Our â€śhusband and wife teamâ€ť started out in a tiny office on Hong Kong Island (just big enough to fit about four people!) before we expanded and moved to a larger office on Wyndham Street in Central Hong Kong. The following years marked the launch of our Trade Services, Executive Search, and China Consulting. 1994 marked the opening of our first China office in Shanghai â€“ the same year the Oriental Pearl Tower was built! Two years later I helped to publish our first issue of China Focus. This quickly turned into one of our most prominent and influential marketing tools, today regularly coming out with content about current business trends and corporate strategies. Our ERP System and Tax Advisory (introduced in 2009 and 2013) rounded out the current range of client services. Iâ€™m also very proud to say that we opened our fourth office last year in Beijing, just off the lively Sanlitun Street in Chaoyang. In Hong Kong, Gloucester Road has been the home of our office for the past 16 years, only 300 metres away from the seafront.
Today Fiducia has four offices in China and Hong Kong and over 120 employees. How did Fiducia get to this point?
By the end of the 1990s we had opened our second China office in Shenzhen and also reached a headcount of over 50 employees. That number doubled in the mid-2000s, just after my son Stefan joined the company. He took over as Managing Director in 2012, the same year that Fiducia celebrated its 30 year anniversary!
Can you tell us a bit about the background of the company name and logo?
Our logo is based on the crest of the medieval principality of Lippe, which belongs to Lemgo. Lemgo is a small town in Germany halfway between Hannover and DĂĽsseldorf and also happens to be my birthplace. The original Lippe crest depicts a rose with five petals, as does the Fiducia logo. In Latin, Fiducia means â€śtrustâ€ť. We chose this because trust is what we provide in the challenging China market. Our name signifies our commitment to be a trustworthy and reliable partner and to provide our clients with knowledge and experience on how to succeed â€“ crucial factors in China.
In your opinion, how has Fiducia been successful over the past 35 years?
Over the years our motto has remained unchanged â€“ to be the preferred independent professional service provider for international companies in China and Hong Kong. While it is my opinion that we should never settle and always continue to set the bar higher in this respect, it is equally as critical to reflect on our past triumphs and more importantly, why we achieved these successes.
Fiducia has been involved in China from the beginning and has been fortunate to witness first-hand the opening up and subsequent rapid modernisations of the country. Together with our multinational team we have been a helping hand to our clients in their endeavours to enter and grow in the China market. Our clients choose us because we deliver tangible benefits for their China business, based on our broad experience and deep local knowledge. Going back to the meaning behind our name â€“ clients trust us because we co-operate with them as partners and because we demonstrate and take ownership, both through our independence and proactive culture. In fact, I think these are also some of the reasons why employees choose to join Fiducia and also why I am proud to still be a part of the team.
Mr. Kracht, whatâ€™s next for Fiducia?
Since 1982, China has made leaps and bounds in its economic and social development. When visiting China today, one can witness the achievements and simultaneously feel the energy for further changes. However, although peopleâ€™s livelihood has improved considerably, challenges on both macro and micro levels remain. It is a challenging and enormous country, yet it offers a myriad of opportunities for foreign companies. Whereas most markets in Europe are mature and competitors fight for their scarce shares, China offers a landscape of growing markets, where business is still much more about tapping untouched potential.
Fiduciaâ€™s past successes demonstrate that we have the depth and breadth of knowledge to bridge the gap between Western and Chinese companies. Certainly the continuous development of our staff of 120 people will continue to provide an excellent platform for reaching this goal in the future. Leveraging our existing client relationships and our reputation of 35 years, I am confident that together we can ensure that clients and employees continue to choose and trust us in the future.
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