Building a Market Driven Company in a B2B2C World
Time : 10:30 am - 12:00 pm
Location : Fiducia Office, Everest Room
Uni 604-605, Central Plaza
No. 227 North Huangpi Road
Huangpu District, Shanghai
We are living in a B2B2C era. Brands must deal with two distinct stakeholders simultaneously – the distributor and the final customer. Companies today must adapt their marketing strategies to cater to the particular demands of both.
“Always start off with a clear, needs-based customer segmentation.”
CEIBS Professor and experienced branding consultant Michel Gutsatz stressed the importance of building a market-driven company in today’s B2B2C era, during our joint seminar with Fiducia’s Shanghai Team on March 9th.
The workshop tackled three questions:
It was our pleasure to host all the attendees in the Fiducia office – thank you to everyone who took part!
Prof. Michel Gutsatz
Michel, MBA Director at KEDGE Business School, adjunct professor at CEIBS in Shanghai, and experienced consultant, combines academic expertise with hands on know-how regarding customer driven marketing in a B2B2C environment.
Marshall manages Fiducia’s China Consulting team and has extensive experience in market analysis and strategy formulation for multinational clients in various industries in China.
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