Fiducia means trust in Latin, because this is what we provide in the challenging Chinese market. Our name signifies our commitment to be a trustworthy and reliable partner and to provide our clients with knowledge and experience on how to succeed â€“ a crucial factor in China.The name also symbolises our clientâ€™s trust in our ability to support their business endeavours when trading with or investing in China.Our Chinese name reflects Fiduciaâ€™s goals and commitments:
Fittingly, this character also means â€śGermanâ€ť
The origin of our logo is based on the crest of the medieval principality of Lippe, to which Lemgo belongs. Lemgo is a small town in Germany halfway between Hannover and DĂĽsseldorf, which is also the birthplace of Fiduciaâ€™s co-founder JĂĽrgen Kracht. The original Lippe crest depicts a rose with five petals, as does the Fiducia logo.