Market Intelligence Services
Market Research
Market surveys are necessary for every company
wanting to be engaged in the Chinese market. Whether a company
- plans to encounter the Chinese Market,
- wants to review its already existing Chinese engagement or
- requires permanent observation of relevant markets and their main factors of influence.
A well-founded market survey provides the information needed to develop a tailor-made and effective marketing strategy in Greater China. As the market situation in China is changing constantly it is also imperative to continuously analyse the market with respect to trends, in demand, pricing, packaging, etc.
Aims of a market survey
Fiducia is able to support clients with an individual analysis of the market to establish the potential demand for his products and services. The support takes the form of a market analysis that has the following goals:
to identify the chances and risks for the clients products in China
to identify the level of demand for the clients products and future trends
to identify and analyse the level of production and distribution by competitors in China
to identify the main potential buyers and their anticipated buying trends
Contents of a market survey
On the basis of this analysis Fiducia then develops a suitable marketing strategy for its clients.
The following provides an example about the possible contents of a market survey in detail:
- Part 1:
Initial analysis and overview of the Chinese market.
This will establish if there is a demand for the Clients products and includes:
- evaluation of the region and the attractiveness for investment
- market prices of relevant products
- product quality level
- current production levels
- current levels of demand
- if there is fierce competition in the market with over supply or a shortfall in supply
- future trends for the level of production and demand
- highlighting which regions are the most attractive for the client based on the level of demand
- import, selling and production regulations/ restrictions relevant to the client
- Part 2:
This phase will focus on the analysing of potential competitors and end users per regional focus.
- Identification of main competitors which entails:
- company profiles
- distribution and marketing methods (direct or through agents)
- selling price
- product quality
- Identification and evaluation of main potential buyers which entails:
- company profile
- their level of demand
- purchasing criteria
- purchasing method
- Determining the key success factors which can be used for the marketing strategy of the client.
Methods of executing a market survey
Importance of interviews
According to the requirements of the client, Fiducia will carry out the market survey through interviews and cross-checking of information from different sources. In China, when analysing the market, the importance placed on interviews is very high!
Some of the reasons for this are as follows:
Government statistics are often not up to date and therefore they do not give an
accurate reflection of the present situation.
- Through interviews it is possible to collect the most recent and more accurate information.
- Through interviews it is possible to compile information about future trends from people who are specialised in their field of business.
- Through interviews it can be established if the potential competitors or buyers are genuine.
Regional focus of the market survey
China is nearly the size of the European Union although it is one country! Therefore it must be noted that a region in China is normally the size of a European member state.
Because of this, Fiducia recommends that the Chinese market should be analysed per region.
This will enable the client to be more focused.
Do you want to know more about our Market Research?
... talk to our consultants or
write us an email!
