Fiducia Staff Profile: Helen Gui

This month we profile Helen Gui, Senior Consultant in Fiducia's Beijing Office.

China Focus: What is your position and how long have you been with Fiducia?

Helen Gui: I work as a consultant in the China Consultant Department in Beijing and I've been with Fiducia for four years.

CF: What is your particular focus or area of expertise?

HG: Our department provides China market entry or market expansion strategy consulting service to European and U.S. clients. My other working fields include market research, competitor benchmark analysis, M&A target search & negotiation support and commercial and financial due diligence services.

CF: What is your educational background?

HG: I graduated from the University of Melbourne with a Master degree in Applied Finance and a BA degree in English from the People's University, Beijing.

CF: What previous work experience have you had?

HG: Prior to working at Fiducia, I worked for Toshiba Electronics Asia as an in-house business analyst for three years. I was also employed at Howard Consultants in Melbourne, where I did similar professional consulting. Both jobs prepared me well for Fiducia in terms of manufacturing practices in China as well as the necessary methodology and experience professional consultants needed to serve their clients.

CF: What do you regard as the greatest challenge in your job?

HG: The most challenging part to me is "putting the puzzle together" and work out a practical solution for our clients. We need to help our clients, who compete in fragmented and price-sensitive markets, to find way to leverage their international capability and use their own core competencies to achieve their strategic goals in a given time frame.

CF: What do you find exciting about your job?

HG: We have a wide industry coverage for our projects, which allows me to learn more about how various types of industries function. The chance to "explore" each different industry also makes my work feel fresh and exciting.

CF: What is particularly interesting and challenging about working in the China market?

HG: One of my colleagues once said "China is a continent rather than a country". The vast geographic territory and complicated cultural background makes China very diversified per se. At times, both myself and my clients feel challenged but at the same time excited to find the different "gold mines" in the different regions.

CF: What projects are you working on now?

HG: Currently I'm working on the China entry strategy of protective packaging products for a top-tier U.S. packaging company.

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