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  Fiducia China Focus Newsletter With FMC Advisor


 CONTENT
 
JUNE 2002

  • Nissan Boosts in China Automobile Market

  • German Magnetic-Suspension Train System Facing Domestic Competition

  • Nestle´ Goes Local

             FMC Advisor

  • Performance Improvement Confirmed by AmCham Survey

  • New Car Loan Rules to Boost Car Purchase

  • China Reconsiders RMB Exchange Rate

  • FMC Events


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Nissan Boosts in China Automobile Market

Nissan Motor, Japan’s third largest vehicle maker lifts its venture stake from 5 to 30 per cent in a Chinese light-truck joint venture with Dongfeng Group.
The venture, Zhengzhou Nissan Automobile, was formed to build pick-up trucks for the Chinese market, said Nissan spokesman Gerry Spahn.
Nissan will initially produce up to 100,000 units of one minibus model and three passenger vehicles, namely Sefiro, Sunny and March, and plans to raise output to 150,000 units in three years.
Like rivals Toyota motor and Honda, who have similar deals, Nissan is trying to carve inroads into the rapidly growing mainland car market.


German Magnetic-Suspension Train System Facing Domestic Competition

The first experimental speed train in Changsha (Hunan province) moved smoothly at a top speed of 150 km per hour, in its 2,000 km test.
The project, sponsored by Beijing Enterprise Holdings and designed by the National Defence Technology University, brings China a step closer to producing its own magnetic suspension trains like the ones that are already used in Germany, France and Japan.
Shanghai wants to make use of German technology for it’s planned magnetic levitation train. The train will link the city center with Pudong International Airport.


Nestle´ Goes Local

Michael Garrett, the executive in charge of Asia, concedes that Nestlé’s part-foreign-part-local image has proved to be a very successful mix. After the company adapted its global brands to meet local tastes and customs in Japan, its biggest Asian market, it is now making its way to China. Instead of starting with imports and running the business from its Hong Kong headquarters, Nestlé started by building a factory in a remote farming area and opened its head office in a converted Russian factory in Beijing.

The company followed its traditional strategy of absorbing the local culture and language, while analyzing the local markets and educating local consumers in the use of Nestlé products. Ten years after the company’s return to China in 1990, it has 17 factories in China and is stepping up its growth through acquisitions. Production has shot up from 8,000 tonnes in 1998 to 21,000 tonnes today, since it acquired a Chinese manufacturer of bouillon -- a Chinese version of it’s Maggi soup brand.
Mr. Garrett believes that if the trend continues, China will have overtaken France to become Nestlé’s second largest market after the US by 2010.



 FMC ADVISOR

Performance Improvement Confirmed by AmCham Survey

The American Chamber of Commerce has just published its 2002 White Paper on “American Business in China.” The paper includes key findings of the 2001 “AmCham Membership Questionnaire,” reporting on the performance, perspectives and plans of 170 AmCham members. Despite the global economic downturn in 2001, 60% said their revenue increased, building on the trend of revenue increases in 2000.

Companies are proving that markets do exist for their products in China, although frequent shifts in market characteristics require constant monitoring to maintain the right positioning. Issues to watch out for include customer decision-making criteria, competitor technology levels and geographic growth patterns. In contrast to increase in revenues, only 49% reported an increase in profit margins, and more companies suffered from a fall in margins than a fall in revenues.

At a time when headquarters are looking to their China subsidiaries to outperform subsidiaries elsewhere, continued production overcapacity and deflationary pressures are driving down prices and impacting on margins. One result has been the increasing exploration of export opportunities throughout the rest of Asia, particularly in the machinery equipment sector. Another consequence has been the restructuring of activities in China, with more companies outsourcing manufacturing. This not only reduces fixed assets and fixed costs, but enables greater attention to be paid to product development, marketing and sales.

Most companies are optimistic about the near future, with 83% expecting China’s accession to the WTO to increase demand, and 87% planning to expand. However, 35% were “very concerned” about the implementation of the WTO agreement.  This anxiety results from the perception that bureaucratic inertia, lack of transparency, inconsistent enforcement of the law and strict regulatory control are deeply rooted in China. Although WTO membership should address these business and legal issues, local governments may choose to ignore the WTO agreement, or new regulations may be issued to counterbalance WTO commitments.

The majority of companies suffer from human resource constraints at the management level and they fear that staff retention will become an increasing problem.  In order to keep key staff, it is necessary to offer more than financial remuneration in the employment package. Staff are looking for international exposure, reporting to those high up in the corporate structure, and the prestige of working for Fortune 500 companies. It is these intangibles that will become increasingly important, not only in retaining staff, but also in motivating them.

If you would like to know more about this topic, please contact:
James Sinclair in our Shanghai office (email: jsinclair@fiducia-china.com tel.: (+86) 21-5298 1805).


New Car Loan Rules to Boost Car Purchase

The central People’s Bank of China is working out new regulations for car loan services, in an attempt to promote domestic car purchase. The new rules will be different from those issued in 1998 and will exclude companies from the list of borrowers: financial institutions can offer car loans only to individual buyers.

Meanwhile, the Central Bank plans to enlarge the terms of car loans from five years to eight years. With this extension, car purchasing will become an affordable option for more consumers.

The banking regulator recommends financial institutions have increased independence in setting their loan rates. They will enjoy a fluctuation of fifty percent up and thirty percent down for the agreed loan rate. According to the new rules, down payments will be reduced to ten percent of the car cost, down from the twenty percent set by the Central Bank in 1998. The rules will also call off the limitation of „hukou“, China’s residential registration system, in applying for car loans. According to the rules issued in 1998, local banks can only provide car loans to residents who hold a local „hukou“ card.

If you would like to know more about the automotive industry in China, please contact:
Thomas Thiele in our Beijing office (email: tthiele@fiducia-china.com tel.: (+86) 10-6590 6108).


China Reconsiders RMB Exchange Rate

Governor Dai Xianglong of the People’s Bank of China dropped a bombshell in a speech given to Japanese bankers on 28 March 2002. He seemed to suggest that China is considering greater flexibility of the exchange rate by introducing a basket system to replace the managed floating rate to the US Dollar. Is this a signal that we are moving to full convertibility? Probably not, at least not in the short term.

History of the RMB peg, or as China prefers to call it, the managed floating rate, started in 1994. Since then the nominal RMB to dollar exchange rate has appreciated 5%. China’s long term goal is to maintain stability of the currency in order to have a positive effect on economic growth.

Dai Xianglong has long defended the policy by stating that the driving force in China’s economy is still domestic consumption and investment. External factors, such as balance of payment and external debt, play a subsidiary role. Stability rather than flexibility of the exchange rate is the goal.

A recent comment by US Treasury Secretary Paul O’Neill suggested that China’s WTO accession may lead to increased global interlinkages and therefore it should review its current RMB peg. The same sentiment was echoed by the International Monetary Fund and the Asian Development Bank.

However, it is unlikely that China will make immediate changes to the policy. Besides the concerns over economic stability, there are wider implications if China decides to change direction. For example, such a change may cause anxiety over the Hong Kong Dollar peg to the US Dollar.

Governor Dai’s speech was more a response to the worrying trend of the Yen’s devaluation rather than a positive signal for immediate shift in the RMB managed floating rate. So far, the People’s Bank has not taken any action. RMB is still traded within a narrow band of 0.15% as of 15 May 2002 in the Hong Kong money market.

RMB Depreciation?

Since China has become a WTO member, there has been an interesting debate on the trend of the RMB exchange rates. Because of oversupply of forex through an increase of foreign direct investment, some Chinese leaders believe that liberalization of the foreign exchange policy will lead to the strengthening of RMB.

Others, including Governor Dai, are more concerned about the flooding of foreign goods into the Chinese market. The lower customs revenue and narrowing trade surplus, coupled with sharp devaluation of the Yen, may put downward pressure on the RMB exchange rate.

Furthermore, financial reforms that encourage outward investment may also have the effect of slowing the accumulation of foreign exchange reserves. This would lead to a narrowing of the trade surplus and weaken RMB. For these reasons, it is understandable why the authorities are paying more attention to the longer-term trends and adopting a cautious approach to any change in the managed floating rate.

Capital Account Conversion

Governor Dai has on other occasions mentioned that full RMB convertibility remains China’s long term goal. This has been the objective since 1993. China is not yet ready for making such an important step, at least in the immediate future. Interest rate liberalization will have to come first. Other major considerations would include a sound banking system, a mature capital market and strong macroeconomic management.

Foreign Exchange to be traded in China’s Interbank Market

Starting from the first week of June, the China Foreign Exchange Trade System (CFETS) is offering a new product. Commercial banks located in China will be allowed to buy and sell foreign currency through CFETS, the national interbank market. This move will bring China’s financial market closer to international standards. China is already the fourth largest trading country in the world. Shanghai’s dream of becoming an international financial center is one step closer to reality. It has been reported that the first transaction was done through Commerzbank, which bought USD 5 million from a cluster of smaller domestic banks in China. CFETS has been operating for some time, but so far the only currency traded is RMB. Foreign or local banks seeking foreign currency funding would have to borrow from overseas branches or offshore interbank markets. The new avenue for funding will benefit borrowers in China in the following ways:

  1. Improve liquidity - China holds a total of USD 86 billion personal deposits, which are mostly idle cash. The forex interbank market would allow financial institutions to lend to or borrow from each other with their surplus funds, improving overall liquidity.
  2. Cost reduction - Since settlement can be done onshore at T+0 for financial institutions using the Shanghai Interbank Market, the efficiency will lead to lower costs for local borrowers.
  3. Better service - Before the existence of a forex interbank market, domestic banks were unable to handle large loan amounts because they had to arrange payments from outside China. This problem can how be solved with the onshore funding.
  4. Liberalisation of interest rate - Larger trading volume in the interbank market may help establish benchmark rates for hard currency deposits and loans, similar to LIBOR or SIBOR. A vibrant and efficient interbank market will enable SAFE and People’s Bank to gain valuable experience in liberalizing in the financial market, leading ultimately to capital conversion.
  5. Resistance from foreign banks - The foreign banking community is lukewarm about the new reform. The government’s aversion to offshore fund raising may increase their operating costs. Foreign banks now enjoy a tax advantage since only the margin made on the loans is subject to Chinese tax. In the future, if the loans are funded from the Shanghai interbank market, the tax liability may be calculated on the full interest earned. Initial resistance from the foreign banks to a more vibrant domestic interbank market is therefore understandable.
  6. If you require advice on financial issues related to China, please contact Victor Sun
    (email vsun@fiducia-china.com tel: (+852) 22586634.)


    FMC Events

    Strategic Investment Valuation in China

    Date: 25.-26. July 2002       Venue: Sheraton Hong Kong
    Speakers: Thomas Thiele, Regional Manager, CDI China
    Janine S. Canham, Partner, CMS Cameron McKenna
    Luke Filei, Consultant, CMS Cameron McKenna

    Workshop Highlights:

    • How to Avoid Overvaluation of your Acquisitions' Assets & Ascertain Profitable Investment Decisions in China?
    • What are the Pitfalls of Traditional Valuation Methods in Assessing the true Value of your China Investment?
    • Understand the Critical Role of Due Diligence during a Mergers and Acquisitions Process
    • The Importance of Option Pricing Applications in M&A Valuations

    Please click http://www.ibc-asia.com  for more information and registration for the IBC conference on M&A in Hong Kong


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