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China Focus

NEWS from our offices in Beijing · Hong Kong · Shanghai · Shenzhen


 

IN THIS ISSUE

   

1. FEBRUARY 2002

  • China Defies Global Investment Trend

  • Auto Price War After WTO Tariff Cuts 

  • Unions Gain Veto On Management Decisions

  • Hong Kong Faces More Integration 

  • Preferential Tax Treatment To Stay For Established Foreign Firms

  • Retail Industry Opens To Foreigners

  • Bertelsmann Targets China

 

 

China Defies Global Investment Trend

According to the United Nations Conference on Trade and Development (Unctad), last year’s dramatic decline in global foreign direct investment (FDI) will not be recouped this year. Despite global trends, however,  there was an increase in foreign investment in Mexico, India and above all China, the biggest developing-country recipient, where inflows rose to US$47 billion last year.

Unctad expects foreign investment in China to continue to strengthen  following its accession to the World Trade Organisation.  This could rise to between US$60bn and US$100bn annually, depending on China relaxing foreign ownership restrictions. Several FDI surveys have ranked China as the top recipient of future foreign investment, in particular  by Asian multinationals. China has already overtaken the US as top destination for Korean FDI, while 25% of Japanese multinationals have already increased, or plan to increase their investments in China.

China’ anxious neighbours, who have been worried that they may lose out on investment, have been reassured that Japanese investment plans are additional rather than a substitute for existing FDI. According to a survey last October, by the Japanese External Trade Organization, one-fifth of Japanese multinationals plan to relocate production to China, however, two-thirds of those cases involve a shift in production directly from Japan. 


 

Auto Price War After WTO Tariff Cuts

According to analysts, a full scale price war in China’s automobile industry is set to explode during the first of the year. The price war appears inevitable as a result of Chinese consumers' reluctance to  buy cars and secondly the increase of imported automobiles following China's robust tariff cuts earlier this month. Consumers have been waiting for cheaper cars for years and this dream became a reality after China entered the World Trade Organization (WTO), thus making a tariff cut essential.

On January 1, the duty on automobiles of up to 3,000 cc was reduced from 70 percent to 43.8 percent, and on higher powered  cars from 80 percent to 50.7 percent  - the biggest cut in any sector following entry to the WTO. These tariffs will gradually be lowered  to 25 percent by mid 2006. The import of cars, mainly from Japan, grew 37 percent in the first 10 days of this month, illustrating the major effect of tariff cuts. 

Meanwhile, the price war in the local car industry continues. Domestic car manufacturers are sharply reducing their prices in an effort to keep their market share. Tianjin Automotive Industrial Corp. started with impressive price-cuts of nearly 25 per cent. Competitors like the Sino-French joint venture Dongfeng Citroen, and Hainan Mazda Motor Co. followed suit.

The price battle is expected to become more fierce during the remainder of the year. In addition Shanghai Volkswagen, which is preparing to launch a moderately priced, compact model in the mainland, may cut prices on other models later this year. "To remain competitive Volkswagen must consider cutting the price of its automobiles and taking other action aimed at keeping its market share", a Volkswagen sales manager said. 


 

Unions Gain Veto On Management Decisions

Hong Kong lawyers recently warned that changes to the mainland's labour laws have given union representatives in foreign-invested enterprises (incl. WFOE) an effective veto over management decisions. Representatives of the trade unions have to be present at all management meetings - including those of foreign invested companies - otherwise decisions can be challenged in court. The regulation has been in force since the beginning of this year. All recognised trade unions belong to one government-controlled federation of trade unions and have to be involved in  decision making, according to the new regulations.

"Now labour unions must attend and you must obtain their co-operation, I can't see any way out but to say they have a veto right on these matters. That's serious stuff and I don't think anyone has woken up to this yet," a partner lawyer of McKinsey & Baker was quoted. While unions have a larger say in corporate affairs, it is not very clear whether they intend to exercise that legal right. Very often non-state owned enterprises do not have a trade union delegation and where it does exist, they are very happy to pay the compulsory two percent of wages levy for trade union activities, which normally would not  exceed the level of an annual outing in a park. 


 

Hong Kong Faces More Integration

With Beijing relaxing rules on outsiders doing business on the mainland, everyone from Hong Kong retailers,  financial services companies or developers are plotting new beachheads in China. "If Chinese mainlanders won't come to us, we will take our shops to them" is the slogan. And more and more Hong Kong business-people are expressing the same sentiment. Most of the China investment over the last 20 years went into factories making goods for export to the U.S. and Europe. Meanwhile, the service sector was content to concentrate on Hong Kong itself, since Beijing’s regulations prevented foreigners from making inroads into China. Now, with the handover safely completed, China having joined WTO, and with Hong Kong stuck in a deflationary spiral, desperate businessmen and policymakers say Hong Kong can no longer afford to wait. As a result, Hong Kong is finally embracing integration. In recent month, the Hong Kong corporate establishment has increased the pressure on the government to help to make it easier to live, work and invest in China.

So, while the Hong Kong government moves cautiously, the private sector is becoming increasingly aggressive. "We're tying one hand behind our backs by not doing economic integration" Eden Y. Woon, Director of the Hong Kong General Chamber of Commerce stated recently. With complaints growing louder, the Hong Kong authorities are pushing through a host of measures to alleviate mainland border crossing congestion so as to make integration easier. It is planning new transportation links, liberalising tourism and immigration policies, and extending operating hours at the border - with the stated goal of starting round the clock checkpoints.  The pressure is now on for more integration with mainland China which is crucial for Hong Kong's future.  


 

Preferential Tax Treatment To Stay For Established Foreign Firms

Foreign funded companies already operating in China will keep some of the preferential tax treatment it was reported recently. The director of the State Administration of Taxation, declared that even under World Trade Organisation (WTO) rules, some of the tax incentives that foreign funded companies have enjoyed for years will be maintained. He did not outline further which incentives would remain. However, future established foreign funded companies will be liable to the general trend of equalising tax for domestic and foreign-funded firms. This should lead to fairer competition. Currently, foreign-funded companies enjoy a profit tax rate of 17 percent, while domestic firms pay 33 percent. A timetable for implementing a unified corporate profit tax policy does not yet exist and the adjustment process might take years. China's total tax revenue grew 19.8 percent compared to the previous year, reaching US$182.8 billion. Foreign funded companies contributed US$6.2 billion in profit tax, a growth of 57 percent compared to 2000.


 

Retail Industry Opens To Foreigners

China will open its doors to foreigners following accession to WTO. "Given their (Carrefour and Wal-Mart) rich operation experiences, global purchasing and sales networks, high-technology logistics systems and high-quality services, the world giants' entry into the Chinese market will inevitably deal a blow to the relatively fragile domestic retailers," Guo Geping chairman of the China Chainstore & Franchise Association said. US-based Wal-Mart and French-based Carrefour, the world's leading retailers, stepped up their expansion drive into the Chinese market. However, with the retail sector becoming saturated in China's coastal provinces, big foreign operators are turning their attention inland.  German-based Metro, which opened its first China store in Shanghai in July, opened a mega store in Changsha, capital of Hunan province, and has announced plans for ten more mainland stores. The opening made Metro the first international hypermarket in Changsha, which has a population of 1,7 million. Carrefour also plans to open ten more stores and set up ten purchasing centres in China.  


 

Bertelsmann Targets China

German media giant Bertelsmann signed a letter of intent to establish a joint venture printing company with two Chinese partners. The company further plans to break into the still tight-regulated media market by entering the television, radio and e-commerce sections. Bertelsmann will take a 50 percent share in a printing company in Shanghai, which according to Bertelsmann will become one of the largest in the mainland’s printing market. "This deal marks the beginning of our expansion into new industries in China", Bertelsmann chairman Thomas Middelhoff was quoted in the Shanghai Daily recently. "Our next step in China is to enter the TV, radio and e-commerce fields." However, details or a time schedule for the expansion were not revealed. But estimates of the investment vary from US$ 145 million to US$ 500 million in the coming years. The state-owned Shanghai Packaging Group and the Shanghai Printing Group will share the remaining equity in the company. The corporation will print books, magazines and newspapers.

This reflects heightening awareness among foreign companies that China's need for foreign capital and expertise is creating many opportunities in the media sector. Mr. Middelhoff promised to visit China every quarter during the next 10 years to help achieve targets for the mainland. Bertelsmann most visible presence is its 1.5million member book club. The book club and the company's online retailer, BOLChina.com, a co-operate with Chinese publishers and audio and video enterprises, both provide content and sell Bertelsmann products. The private held company may also soon move its Asia-Pacific headquarter to Shanghai , demonstrating Bertelsmann's seriousness to become a big player on the Chinese market. Furthermore the plan shows, once again, that the restrictive regulations regarding foreign investment in the Chinese media are not a deterrent. Media giants News Corp (TV station in Guangzhou) and AOL Time Warner are also getting a foothold in China.


 
 

BRIEF NEWS

China's companies on acquisition trail overseas

In January, China's largest offshore oil company finalised one of the largest international acquisition deals in the country's history. China National Offshore Oil Co Ltd (CNOOC) bought Indonesian oil assets from Spanish oil giant Repsol-YPE. CNOOC said it has agreed to pay US$598 million in cash for part of the working interests in five oil and gas fields of Repsol-YPE, one of the largest European oil companies. This investment is part of a general expansion drive by major Chinese companies. Recent deals have included take over (Telecom, Semiconductor etc.) of overseas companies especially from the USA. "We see this trend continuing in view of Chinese companies desire to access overseas markets and technology" says J. Sinclair of CDI China, a Merger and Acquisition specialized firm advising Chinese company.       

No WTO-Gold Rush ? 

Despite China's accession into the World Trade Organization (WTO) the American Chamber of Commerce (Amcham) in Beijing does not expect an increase of foreign investments into China in 2002, a representative said at a press conference on Amcham's outlook for 2002.
"We see this year no gold rush from the foreign investors," Kim Woodard of the Amcham public policy development committee said. US investments reached a record high in 2001 with US$ 7.37 billion, up 15.4 percent compared to 2000. "We expect that foreign investments will be at the same level in 2002 or even slightly lower than in 2001," Woodard said. Generally the Beijing Amcham has a rather gloomy view on China's economic developments, compared to the Shanghai Amcham, who tend to be critical yet optimistic. 

Industrial output surges

China's industrial output grew by 9.9 per cent last year over the previous year to reach 2.7 trillion yuan (US$325 billion), the National Bureau of Statistics said last Tuesday. The growth was a major factor contributing to last year's overall economic growth of 7.3 per cent. China's industrial output, which covers both manufacturing and mining, outweighs both agriculture and services in terms of proportion of gross domestic product. GDP growth in 2002 is expected to be around 7 per cent.

Shell signed an US$18 billion gas project

Royal Dutch/Shell  will strengthen its presence in the Chinese market now that it has signed a preliminary deal with PetroChina for a US$ 18 billion gas project. PetroChina, the mainland’s biggest oil firm, and a foreign consortium including Royal Dutch/Shell, Russian gas giant Gazprom and Hong Kong & China Gas Co will team up for the biggest investment in China’s energy sector to date. Royal Dutch/Shell and Gazprom will take a 45 percent stake, while PetroChina holds the other 55 percent. The deal seems a major setback for Exxon Mobile, which was also aiming for a stake in the project that includes the construction of a 4,000 kilometers gas pipeline from east to west China. The major project involves exploration and development of gas fields in the Xinjiang Uighur autonomous region, as well as construction of the pipeline from Xinjiang to Shanghai. The pipeline is planned to be fully operational by 2004.

 

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